Today, the country has cooled down in a wide range, and the cold winter is coming soon. The beautiful girls are wearing warm snow boots, and the best warm artifact UGG has become a sneak peek of the girls.
But what Xiaobian wants to talk about is not how UGG keeps warm, but where is the UGG you wear. In China, I think everyone thinks UGG is a snow boots brand from the United States, and UGG is from Australia’s ugly sheepskin boots. In Australia, snow boots are called ugly sheepskin boots, then why is it that in other countries, UGG has become A brand, and belongs to the United States, but the inventor of Australia has no sense of existence? Here is the theme of Xiaobian: Australia does not have Australian snow boots, the original snow boots UGG was squatted by a US company, let’s take a look at UGG’s past and present? Australian pilots wrapped their shoes in two pieces of sheepskin and put them on their feet to keep out the cold. Later, they gradually became popular in Australia. They called the shoes “ugly sheepskin boots” (ugly boots), which is what we call UGG.
In the last century, in the 1970s, the sheepskin boots produced in Australia were mostly made in small workshops. This fur-in-one boots is both warm and water-resistant, simple and slightly clumsy, and is called “UGG” by the locals. In the 1990s, some Australian companies began to look to the global market, but limited to the lack of understanding of trademark overseas registration and layout by Australian companies at the time, and did not register it as a trademark. In 1996, Deckers Corporation registered the trademark “UGG Australia” in the United States and quickly deployed it around the world. In 1999, the “UGG Australia” trademark entered Australia. Dexter immediately sent a letter to Australia’s major UGG producers, demanding that production and sales of related products be stopped, stocks destroyed, and huge compensation paid. According to Dex, Australian producers are trying to sell Australian UGG shoes as genuine “UGG Australia”, which confuses consumers.